Malcolm Todd’s Hair Looks Like He Just Woke Up. That’s the Point
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
We talked to the 22-year-old indie artist’s hairstylist who explained what it takes to achieve that bedhead hairstyle.
