Malcolm Todd may forget his shirt, but the Gap jeans and flip-flops stay on
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Following the release of his fall 2026 campaign with Gap, the indie-pop artist chats with us about remaking Robyn’s iconic hit song, his skinny jeans phase and finding his personal style

