Make the Cookie Bigger: Paris’ Redesign Lets its Sweet Treats Do the Talking

Legacy biscuit brands are modernizing without losing what made them loved, and Paris nails that with Imago Ogilvy's redesign. A close up photo of the actual waffle textured biscuit becomes the artwork itself, paired with bold single color backgrounds for each flavor, letting the product sell itself on shelf. The post Make the Cookie Bigger: Paris’ Redesign Lets its Sweet Treats Do the Talking appe