Major League Baseball’s new look pays homage to the sport’s history
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Major League Baseball has a new look, courtesy of an all-star lineup of type designers. In 2020, after MLB moved to its new headquarters in New York City, it reached out to Mother Design , the branding and design agency behind work for brands like Cadillac, Tripadvisor, and the scented water bottle Air Up . The league was looking to expand professional baseball’s fandom and talent, and it wanted i
