Maison Margiela’s Upmarket Fragrance Play
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
7/15
5-Axis Cultural Radar
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
