Maison Margiela’s Scent Czar Sees Fragrance as ‘An Identity Investment’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Sandrine Groslier, the global president of Luxe Fragrance Brands at L'Oréal, explains the story behind Scentsorium, an olfactory extension of Maison Margiela's ethos of non-conformity...
