Maesa backs K-beauty hand care, tween manicures and SPF patches as the future of beauty
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
On Monday, beauty incubator Maesa announced the 2027 class for its Maesa Magic Incubator program, which provides grants and mentorship to three early-stage beauty entrepreneurs. This year, the cohort touches on the beauty zeitgeist with founders in the sun-care, tween beauty and K-beauty categories.
