Madonna’s new album-promo effort puts her 0 feet away from Grindr users
Culture Index
Score Breakdown
Relevance
11/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
9/15
5-Axis Cultural Radar
As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The partnership debuted Thursday with Madonna’s profile nestled in Grindr’s grid of nearby users. Tapping the profile opens an ad with a voice memo from the singer, and
