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"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem

Rock Paper Shotgun 07 August 2026 6h ago
"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem
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Gaming hardware costs an absolute megaton , right now, but don't you worry, says Strass Zelnick, CEO of Rockstar parent company Take-Two Interactive – we'll soon be playing all our games via streaming services anyway. Speaking during the company's latest investor call, Strauss suggested that the games industry will "be in commercial streaming mode within three years" - that's to say, people will b
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