MAC Cosmetics to enter Sephora US
Culture Index
Score Breakdown
Relevance
21/25
Freshness
20/25
Authority
16/20
Brand Signal
15/15
Depth
5/15
5-Axis Cultural Radar
As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.
