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Luxury watchmakers brace for more uncertainty with the war in Iran

Fast Company 14 April 2026 5h ago
Luxury watchmakers brace for more uncertainty with the war in Iran
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Relevance
14/25
Freshness
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Authority
25/20
Brand Signal
11/15
Depth
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Relevance Freshness Authority Brand Depth
The bling is back, but the Iran war has tarnished the outlook for the luxury watch industry — the ultimate in opulence. Starting Tuesday, Geneva hosts the annual Watches and Wonders fair, a premiere gathering in an industry eager for a rebound after two years of market contraction, hopefully including sales in oil-rich Gulf Arab countries. The U.S. and Israeli war against Iran that began Feb. 28,
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