Luxury Briefing: Mytheresa is using AI to find future VIPs
Culture Index
Score Breakdown
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
For this week’s Luxury Briefing, Glossy spoke with LuxExperience CEO Michael Kliger about how the company is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox — and why the company’s biggest opportunity may not be automation, but instead knowing when to apply more human service.
