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Luxury Briefing: Could luxury’s next ‘it’ product be software? Brunello Cucinelli’s is already a 7-figure business

Glossy / 07 August 2026 / 2h ago

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In this week's Luxury Briefing, Glossy speaks with chief of humanistic technology Francesco Bottigliero about Brunello Cucinelli's AI software platform, Callimacus, and its new Salesforce partnership. The company is betting that its technology expertise can become a booming business of its own. Elsewhere, Ralph Lauren and Capri Holdings are showing where luxury demand is holding up, while Lyst’s l

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Luxury Briefing: Could luxury’s next ‘it’ product be software? Brunello Cucinelli’s is already a 7-figure business

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