Lush’s Hannah Johnston-Cree goes behind the scenes of Super Mario collab
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Lush’s Super Mario Bros collaboration is nominated for Brand Partnership of the Year at the 2026 RG Excellence Awards. Hannah Johnston-Cree, chief marketing lead for Lush collaborations takes us behind the scenes of the partnership. She believes that Super Mario Bros was the right property for Lush to team up with as it lead on...
