Lululemon stock collapses: Soft sales in China reveal negative impact of viral drum controversy
Culture Index
Score Breakdown
Relevance
18/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Shares of Lululemon Athletica (Nasdaq: LULU) are down more than 20% in premarket trading on Friday. The plunge follows a disappointing second quarter earnings report , released by the Canadian apparel company on Thursday. Lululemon’s revenue fell 4% year-over-year (YOY) to $2.4 billion. It failed to meet the company’s predicted 2% to 3% decline, “with the shortfall driven predominantly by China Ma
