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Lululemon’s identity crisis continues, with comp sales down 9%, as it prepares to welcome new CEO

Modern Retail 03 September 2026 22h ago
Lululemon’s identity crisis continues, with comp sales down 9%, as it prepares to welcome new CEO
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Relevance
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Authority
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Brand Signal
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Lululemon reported second-quarter earnings on Thursday that came in below expectations, with executives facing plenty of questions from Wall Street analysts about whether or not the activewear brand had correctly diagnosed the challenges it faces.
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