Lululemon needs its ‘Gap’ moment
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Heidi O’Neill is having a tough week. In late April, the Lululemon board announced it had ended its monthslong search to replace CEO Calvin McDonald, who left the company abruptly in 2025 after six years at the helm. As soon as the company announced that O’Neill, a 26-year Nike veteran, would be taking on the position, things got messy. Lululemon’s stock took a plunge, suggesting that investors di
