Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth

When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the opposite effect to a brand—as activewear giant Lululemon recently discovered. On Friday, May 30, the Canadian retailer organized a massive yoga festival on China’s Great Wall as part of its move toward gaining share in the Chinese mar