Lululemon brings Klarna to stores: does the future of BNPL lie in physical shops?

Last week Lululemon introduced Klarna payments across its physical UK and German stores. The buy now pay later (BNPL) service has already been available for shoppers on the Lululemon website for more than five years. However, Klarna described the decision as a “natural next step in that relationship” which reflected its “strategic move beyond the...