Lululemon apologises for China event with actor beating Japanese drum on Great Wall
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
7/15
5-Axis Cultural Radar
The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall. The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30. The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor
