Lululemon Apologises After Japanese Drum Controversy at China Event
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
25/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.
