Lufthansa puts the unwritten rules of flying on merch
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
Lufthansa is turning some of flying’s most pressing social questions into a limited-edition fashion collection, putting armrest politics, seat reclining and the rush to stand after landing at the centre of its latest brand campaign. Created with Serviceplan, the Travel Etiquette Collection takes the unwritten rules of air travel and translates them into concise copy […]
