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Louise Noble explains why art was the inspiration of Fitflop’s recent collaborations

Retail Gazette / 13 July 2026 / 13h ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

4/15

5-Axis Cultural Radar

Fitflop have looked to the art world for their latest collaborations, partnering with artist Keith Haring and colour standards company Pantone. Louise Noble, FitFlop chief product and brand officer explains that the idea for the Keith Haring campaign came from movement. The brand wants to help people move better and Haring’s work “is full of...

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Louise Noble explains why art was the inspiration of Fitflop’s recent collaborations

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