Long Trail Brewing Made a 273-Centimeter Beer Pack and It’s Very Vermont
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Long Trail Brewing Co's Realllly Long Trail Pack is a 273-centimeter box containing 168 cans that unfolds into a fully illustrated to-scale map of Vermont's famous Long Trail hiking route, combining cartographic illustration, compressed slab serif typography, and forest green Vermontiana into the most literally committed beer format stunt of the year. The post Long Trail Brewing Made a 273-Centime
