London's Hippest Publisher Designed a Very Cool Reebok Sneaker (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
London bookshop IDEA takes Reebok's Club C 85 sneaker for a collaborative spin, resulting in a vintage-style take that glows in the dark.

