London Marathon: Hundreds of over-70s are running. This is what motivates them
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Among the 50,000-plus participants set to take part in the London Marathon this weekend are a number of seventy and eighty-somethings.
