Loewe spells out its name in the buckles of new sandals
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
Loewe has built the branding on its new Type Fussbett sandal entirely out of hardware. Five oversized metal buckles, each individually shaped, spell out L-O-E-W-E across the crisscrossing suede straps: a logo made from the fixtures that would normally hold the shoe together. From a distance the sandal looks like a straightforward multi-buckle mule; up […]
