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Local news went all in on the World Cup. Here’s what worked.

Nieman Lab 13 July 2026 3h ago
Local news went all in on the World Cup. Here’s what worked.
61
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
The 2026 FIFA World Cup, hosted in North America this summer, has been fascinating to watch from different angles — from the matches themselves to community celebrations to the controversies. The tournament has brought hundreds of thousands of visitors to major cities in the United States, Canada, and Mexico. It’s been directing new and returning...
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