LM.RT Launches the New Balance 2010 Inspired by the Myth of Icarus
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
New Balance and LM.RT, the label led by Liam Maher, have unveiled the 2010 Designed by LM.RT collaboration.Rooted in the tailoring and manufacturing traditions passed down through Maher’s family, LM.RT is a brand that values material texture and craftsmanship. For this New Balance 2010, the design draws on the Greek myth of Daedalus and Icarus, interpreting the theme of “balance.”The upper layers

