LiveRamp to spotlight trust in Netflix CTV campaign ahead of Publicis purchase
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
The campaign comes in response to the increasing innovation of AI, but may serve a dual purpose amid fears surrounding the platform’s ability to remain neutral following Publicis’ acquisition.
