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Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth

Modern Retail 29 April 2026 12h ago
Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Whatnot, the livestream shopping app, now integrates directly with Shopify, opening the door for millions of merchants to sell on its platform.
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