LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: ‘We’re Very Much on Offense’
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
On today’s episode of “Daily Variety” podcast, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. “We’re very much on offense,” Sullivan told Variety during last week’s Cannes Lions festival. Sullivan, who has logged […]
