Liquid Death want your pee to cool AI data centres
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
5/15
5-Axis Cultural Radar
Garage Beer and Liquid Death Energy have teamed up with former NFL star Jason Kelce for a satirical brand campaign asking Americans to donate their urine to cool AI data centres, turning growing concern over AI’s water consumption into a highly shareable music-video stunt. The film pairs Kelce with Liquid Death’s ‘Murder Man’ mascot and […]
