Lily Collins Signs on as Face and Shareholder of IM8, Rethinking the Celebrity Deal
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.
