Lidl ties with Morrisons as discounter hits record market share
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Ocado and Lidl were the fastest-growing UK grocery retailers in the latest quarter, as consumers continued to hunt for deals, according to data from Wordpanel by Numerator. New figures for the 12 weeks to 19 April 2026 show Lidl sales rose by 8.8%, lifting its market share to a record 8.4%, up from 8.0% a...
