Levi’s VP global ecommerce on DTC not being a channel strategy, but a consumer one
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
8/15
5-Axis Cultural Radar
Leona De Graft, VP of global ecommerce of Levi’s explains how you can “rewire” a 170-year-old denim bottoms brand into a head-to-toe business that works across all retail channels for its loyal customers. The latest second quarter results from Levi Strauss & Co. highlights a digital switch for the denim giant, with 51 per cent...
