Let Gimbap Reintroduce Itself
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
On a personal level, gimbap came first for chef Jihan Lee, with his mom’s gimbap setting the standard. On a professional level, though, gimbap took a backseat to another seaweed-wrapped rice roll: sushi. After training at New York City’s two-Michelin-starred temple of sushi Masa, Lee and his business partners opened the Japanese hand roll bar […]
