Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Formula 1’s luxury ambitions are extending to the camera business. Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the racetrack. The Leica Q3 43 […]
