Lego unveils World Cup campaign with Messi, Ronaldo, Vini Jr. and Mbappé
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
A new creative platform features collectible sets, storytelling and fan activations ahead of the summer tournament.
