LEGO Unites Soccer Stars Messi, Ronaldo, Mbappé & Vini Jr. In World Cup Campaign
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
LEGO’s “Everyone Wants a Piece” campaign unites Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior in a cinematic World Cup rollout that celebrates fans as much as players. The ad spo
