Lego teams up with Formula 1 to create new family activities at Billund’s Lego House
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
A visit to Lego House kickstarts a brick-built Porsche and a deep dive into the company’s four-wheeled collaborations
