Lego gets lucky with its latest creative collaboration, a long-term link with Daft Punk
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
The Daft Punk legacy continues to linger with the news that the dynamic French duo have teamed up with Lego for a long-term partnership. We spoke to Daft Punk's creative director Cédric Hervet about what happens next
