LEGO and F1 Scale Up Their British GP Drivers Parade With 22 Fully Drivable LEGO Minicars Made of 28,000 Bricks
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Summary LEGO and Formula 1 built 22 fully drivable minicars, one per current F1 driver, for the British Grand Prix Drivers Parade at SilverstoneEach minicar is constructed from over 28,000 LEGO bricks, weighs approximately 280kg and can hit speeds of up to 25 km/hA team of 20 designers, engineers and builders logged 6,400 combined hours on the fleet at the LEGO Group's Kladno factory in the Czech
