Lee jeans sold to brand management firm for up to $1B
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
The denim label is the latest IP to be scooped up by Authentic Brands Group, which is aiming for $100 billion in annual retail sales.
