Lazy Oaf launches exclusive John Lewis kids collection
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Lazy Oaf has unveiled its first ever kidswear collection, Oafy. According to Lazy Oaf, the collection is designed around “childhood its self”. It aims to encourage children to follow their curiosity and “let their imaginations led the way”. It features reversible pieces and prints such as clouds and happy faces. Items include fleece pram suits,...


