← Back to feed Art & Photography

Lazy Oaf launches exclusive John Lewis kids collection

Retail Gazette 29 September 2026 6m ago
Lazy Oaf launches exclusive John Lewis kids collection
64
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Lazy Oaf has unveiled its first ever kidswear collection, Oafy. According to Lazy Oaf, the collection is designed around “childhood its self”. It aims to encourage children to follow their curiosity and “let their imaginations led the way”. It features reversible pieces and prints such as clouds and happy faces. Items include fleece pram suits,...
Read Full Article → Retail Gazette ↗