Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
