Lay’s Turned Soccer Scarves Into Country-Coded Chip Bags For The World Cup

Rodolfo Baquier's limited edition FIFA World Cup 26 bags for Lay's build each design from the ground up using football fan scarf culture as the structural framework, layering country-specific geometric patterns across five national flavor stories including Canadian Poutine, Mexican Taco, American BBQ Ribs, Argentinian Asado, and English Bangers and Mash into a collection that finally makes a sport