Lavazza Brings The US Open’s Most Unexpected Serve
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Italian coffee brand Lavazza launched their new espresso machine, the Tablì, with an event at the 2026 US Open. The Tablì uses plastic-and chemical-free tabs made of 100% coffee for a new kind of espresso experience.
