Laura Whittaker on campaign being ‘playful, provocative and distinctly Ann Summers’
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Lingerie and sex toy brand Ann Summers has been shortlisted for the Physical Activation & Retail Media and Digital Initiative of the Year at this year’s RG Excellence Awards. Marketing and customer lead at Ann Summers, Laura Whittaker, takes Retail Gazette behind the scenes of the shortlisted activation which was part of its ‘Life is Foreplay’ campaign....
