Landsec’s Ben Padley on why activations at Piccadilly Lights are a must

The Piccadilly Lights are a familiar sight to any tourist, local or commuter. Turning 118 years old this year, they are one of the most well known out-of-home locations in the UK and always popular with tourists. Under the lights there is The Venue at Piccadilly Lights, an experience space that allows brands to set...